“We have so much information on our devices that we want to protect… We have to protect them… The most common way of course is to setup a passcode. Simple 4 digit passcode or a more complex one if you want… Unfortunately, some people find that’s too cumbersome and they don’t set it up. In fact in our research, about half of smartphone customers do not set up a passcode on the device, and they really, really should.”
-Phil Schiller
Apple Special Event. September 10, 2013
